EXCERPT FROM THE STUDY
Competition within this industry has forced local company stakeholders to invest in more attractive and innovative packaging to appeal to the consumer. A package is therefore highly instrumental in aiding a company’s positioning strategy as they target the consumer market. How the consumer places the value of the product within their mind, has quite a bit to do with the product packaging strategy in use (Ampuero & Vila, 2016). Since the consumer is faced with so many products every single time they visit a retail store, it is paramount that the package stands out from the rest of the array of similar products, and is attractive enough to evoke a choice. The package should be convincing, bringing together all its elements to appeal to the consumer’s need (Rundh, 2009, Kotler & Armstrong, 2019).
ABSTRACT
This study set out to empirically examine the effect of Foreign Direct Investment (FDI) on the economic gr...
ABSTRACT
The topic of this study is Impact of Organizational Structure in Effective Management of Nigerian Organization (A study of Niger...
Background to the Study
Consumption and investment are both valid reasons to own residential real estate (Kee, 202...
ABSTRACT
The study examined the Effects of Simulation Game and Dramatization Strategies on Pupils‟ Performance in Civic Education in Prim...
BACKGROUND OF THE STUDY
Corporate performance management is the area of business intelligence involved with monitoring a...
Background to the Study
Like most other pre-modern human societies, the traditional societies in the territories later to be amalgamated...
ABSTRACT
This study was carried out to assess the effect of barrenness and it’s...
ABSTRACT
The aim of this study was to carry out a flood risk assessment for Ofu River Catchment in Nigeria. Shuttle Radar Topographic Mis...
ABSTRACT
Human relations within an organization cease only on employee. This study was therefore conducted to find out t...
Background of the study
Slums are home to the poores...